BRIAN BOYE
RECENT WORK
I collaborate with brands to successfully launch products, debut campaigns, and leverage talent to drive awareness. My goal is to create meaningful connections between brands and consumers, driving engagement and growth.
PRODUCT LAUNCH- Leica M11
I successfully led the launch of one of Leica's most important new cameras, ensuring extensive media coverage via innovative strategies to make a highly technical product appealing not just to photographers, but to all consumers with an interest in photography. Within the first two months of the Leica M11's release, we generated over one billion impressions in leading lifestyle outlets, with an ad value of $20 million.
WORLD FIRST - Gillette Labs Heated Razor
When Gilltte wanted to debut the world's first heated razor, they enlisted me and my team to create a unique approach. Taking cues from limited edition sneaker culture, we formulated a 'drop' approach, designed to generate widespread demand with a goal to sell out of the new tool in less than a week. Our strategic approach garnered coverage in all target outlets and the product sold out in 4 days.
BRAND CENTENNIAL - Montblanc
I directed Montblanc’s largest-ever U.S. media campaign to celebrate the centennial of its iconic Meisterstück writing instrument, which included a Wes Anderson directed film, an L.A. premiere event with John Legend and A-list attendees. The results: record-breaking coverage and impressions, with more than 350 earned placements and 10 billion impressions.
