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H I ,   I ' M   B R I A N

Thank you for visiting. I’m a communications strategist, marketer, and creative director with a passion for shaping the way brands connect with audiences.

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As VP, Lifestyle at Nike Communications, I design communications strategies that elevate brands and build genuine connections—blending narrative, experiential activations, and digital content to drive awareness, engagement, and relevance. I've led brand-building initiatives with Leica, Montblanc, YSL Beauté, Orlebar Brown, The Art of Shaving, Gillette Labs, and Technogym.

 

Before moving into brand marketing and communications, I spent nearly two decades shaping the cultural conversation around style, grooming and home as Executive Editor, Style at Men's Health, reaching more than 40 million readers and viewers each moth. I styled and wrote in-depth features on some of the world's most recognizable figures, from David Beckham to Ryan Reynolds,

collaborating with top photographers to create iconic shoots that blended storytelling with service. Whether it was directing a cover shoot in a remote part of New Zealand, creating award-winning editorial, or developing launch strategies for global luxury brands, my work has always been rooted in connection and creativity.

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Throughout my career, I've also partnered with leading fashion, beauty, and lifestyle brands on product design, video content, brand identity, packaging and retail strategy. Clients include Hugo Boss, Tommy Hilfiger, The Tie Bar, Puma, Lab Series, and LAFCO. 

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These collaborations sharpened my instinct for what makes a brand resonate. I bring that same editorial precision and cultural curiosity to brand marketing - helping companies grow through content that not only looks good but drives results.

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Living and working abroad from a young age gave me a global perspective that still shapes everything I do. Moving to the Marshall Islands at age 7 taught me independence. Studying abroad in Europe deepened my appreciation for other ways of life. And traveling extensively for work throughout my career, I remain driven by curiosity and a desire to understand people—which shows up in how I think, create, and tell stories that connect.

 

I’ve shared my insights in The New York Times, USA Today, and on Good Morning America, The Today Show and The View.

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I serve on the board of two non-profits, including Search & Care, an NYC-based organization that assists vulnerable seniors and The Northwest Connecticut Arts Council. 

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©2025 by Brian Boye.

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