H I ,   I ' M   B R I A N

Thank you for visiting. I’m a communications strategist, marketer, and creative director with a passion for shaping the way brands connect with audiences.

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As VP, Lifestyle at Nike Communications, I craft communications strategies that elevate brands, driving awareness, engagement, and cultural relevance. I specialize in storytelling that merges brand heritage with modern aspirations through media, experiential activations, and digital content. I oversee a portfolio of clients that includes Leica, Montblanc, YSL Beaute, Orlebar Brown, The Art of Shaving, Gillette Labs and Technogym.

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Prior to my role at Nike Communications, I shaped conversation around style, grooming, travel, and home for 25 million readers and viewers daily for nearly two decades as Executive Fashion Director at Men’s Health. I styled the magazine’s iconic covers and collaborated with world-class photographers to capture actors, athletes, and musicians including David Beckham, Adam Levine, LeBron James, Ryan Reynolds, Matt Damon, Matthew McConaughey, and Dwayne Johnson.

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Beyond editorial, I have worked closely with fashion, beauty, and lifestyle brands on product design, media events, brand identity, and social media strategy. Clients include Hugo Boss, Tommy Hilfiger, The Tie Bar, Puma, Lab Series, and LAFCO.

 

Having lived and worked abroad since a young age, I bring a global perspective to everything I do. My work is informed by a deep curiosity, cultural awareness, and an instinct for creating compelling narratives that resonate. I’ve shared my insights in The New York Times, USA Today, and on Good Morning America, The Today Show, Rachael Ray, and The View.

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I serve on the board of two non-profits, including Search & Care, an NYC-based organization that assists vulnerable seniors and The Northwest Connecticut Arts Council.